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Promoting Your Self Published Children’s Book

Promoting Your Self Published Children’s Book

Congratulations!  You just self-published your children’s book!  Now how do you go and get it out in public?  Promoting your book takes a lot of time and patience.  Success won’t happen overnight, no matter how much you hope for it.  Below are some ideas that I have done or plan on doing to help me advertise my children’s books.

1.)            Create a website.  Show off your book!  Create a pdf file of a preview of your book!  Most customers will want a preview before they buy, so give them that!  Make sure you create a link where they can purchase your book.

2.)            Create a blog and connect with other writers.

3.)            Create a facebook fan page and a twitter.  Suggest your facebook fan page to all your friends.  You can also advertise on facebook, but only if you have the funds to do so.  Follow people on twitter that has the same interests as you.

4.)            Get reviews.  Ask other self-published children’s book authors to review your book in exchange of reviewing theirs.  Post these reviews on your website/blog.

5.)            Business cards!  Go to vistaprint.com.  You can use their templates or upload your own.  Hand out business cards whenever you can.  If you have children, take your kids to the park and hand them out to parents.

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6.)            If your children’s book is a series, offer the first one in the series on eBay.  When I did this, I got the most views and bids when I started at .01 and free shipping.  You will probably lose money, but your book will be going to someone who has never seen it.  Offer them a discount on the rest of your books if they love the first one!  Leave your business card in the book too!

7.)            Write letters to daycares and libraries describing your book and why it would be beneficial for them to have your book!  Offer them a special discount if you can.

8.)            Bumper stickers or a car magnet for your car!  Design it however you want and make sure to leave your website on it!

9.)            Hang up tear off tab fliers on bulletin boards.  Many grocery stores have them as well as libraries.  Try the pizzeria’s also!  You may have to ask before you hang it up.  Make sure you check on them at least once a week. (*Tear off a tab.  This will make it look like people are curious about your flier.  I have done this and it works!*)

10.)      1800banners.com. They offer really cheap affordable advertising!  They are a banner exchange program, but you may also buy banner impressions or website clicks.  Websites place a code on their website, and whenever someone views their website, they get a banner view on someone else’s.  So when you buy the clicks, you are paying for when people click on these banners.  So these are real people clicking on your banner because it catches their eye.  Try a cheap campaign and see how it works for you.

 

Now, these are just some ideas.  Follow my blog for my children’s book series, Andy the Spider.  You will see what I am doing with my self-published book on a weekly basis.  There will be more ideas on promoting your book that I have not listed here.  Also, if you review my book, I will review yours in exchange.  Let’s help each other!

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Writing Children’s Books: Take Chances To Get Published

Writing Children’s Books: Take Chances To Get Published

In an editorial several years ago, I described a tree house in the backyard of a local restaurant. I wrote, “The entire structure has been pieced together from recycled lumber, much of which still bears the paint, logos or posters of the original walls from whence it came. The generous platform is ringed by a sturdy fence that includes branches of the tree itself, random two-by-fours, wooden signs, and even a pair of moose antlers. The ‘house’ is more of a lean-to, tall enough for kids (but not adults) to stand up inside, with a screened door and two screened windows positioned so occupants can easily spy on the diners below or out over the adjacent parking lot. A green padded bench that looks like it had once belonged in a diner adequately furnishes the space. Underneath the tree house hangs a rope swing, from which kids can fling themselves into a thick layer of hay on the grass.”

Fast forward to this summer. The restaurant revamped their backyard, including the tree house. The railing now consists of uniform boards about three inches apart. The house is reached not by a ladder and trapdoor, but via a bona fide staircase. The screen door is gone, the windows are covered in glass, and several of the tree’s branches have been pruned back to discourage climbing. But the worst part, according to my 10-year-old, is that the rope swing has disappeared. Matthew declared the whole structure “boring.” In today’s world, kids have far less freedom than in previous generations. Their lives are more controlled-sometimes because of parents’ fears of an increasingly dangerous society, but often because we’ve somehow come to believe that to grow into successful adults, children’s activities must be channeled, scheduled and programmed from infancy.

Danger comes in many forms, from a stranger encountered on the way to school (who may be a neighbor out walking his dog, but you never know), to free time not filled with “enriching” activities. But, in my opinion, kids need a little danger in their lives. They need to test their boundaries, to learn how to climb a ladder and squeeze through a trapdoor. They need to hurl themselves into a pile of hay and learn it’s best not to land on your face. If grown-ups clean up their world too much, kids will never learn how to push themselves. They’ll never have the satisfaction of trying things that are a little scary, a little off their parents’ radar, and accomplishing something that belongs just to them.

One of the few places kids can still push their limits is with books. It’s possible to step outside your safe life with a story, or try new ideas on for size. But many adults want to clean up their kids’ reading choices as well. I know parents who abhor Barbara Park’s perennially popular Junie B. Jones chapter books because the spirited Junie isn’t a good role model, or won’t read Winnie the Pooh because Christopher Robin can’t spell very well. I also know a lot of authors who are afraid to write books that are slightly subversive because they worry editors won’t publish them. But for every parent who insists on only “safe” reading for their child (and it’s every parent’s right to do so), there are at least two parents who believe it’s okay for kids to wade into the danger zone through fiction. I’m not advocating murder mysteries for preschoolers here, just books that might be considered slightly uncivilized, or more entertaining than educational. Let’s look at some popular examples:

When I first saw Walter, the Farting Dog by William Kozwinkle and Glenn Murray, illustrated by Audrey Colman (a picture book whose plot needs no explanation), I was worried that children’s publishing might be sinking a little too low. But as it started winning awards and spawning sequels, I changed my opinion. Let’s face it: farting makes kids laugh. And if your child finds this book hysterical, you should be glad. In order to get the joke, kids need to know that noisy bodily functions are considered impolite. Laughing about them is one of the perks of childhood. Don’t worry, they’ll outgrow it.

A picture book coming out this December that’s already creating a buzz is 17 Things I’m Not Allowed to Do Anymore by Jenny Offill, illustrated by Nancy Carpenter. The heroine utters such statements as “I had an idea to staple my brother’s hair to his pillow. I am not allowed to use the stapler anymore.” She also glues her brother’s bunny slippers to the floor, and shows Joey Whipple her underpants. Both big No’s. This ingenious story should satisfy two camps of parents; those who want kids to see consequences for inappropriate behavior, and those who don’t mind letting their kids live vicariously through a curious, mischievous character. A pop-up book due out later this month from three publishing powerhouses-Maurice Sendak, Arthur Yorinks and Matthew Reinhart-lets young children face the monsters hiding in their closets and come out on top. In Mommy?, a young boy wanders into a haunted house looking for his mother and encounters creatures like a goblin, a mummy, and Frankenstein. Instead of running scared, the boy pulls pranks on each monster, deflating their power and showing how humor conquers fear every time.

Speaking of scary, if you haven’t read any of the enormously popular Series of Unfortunate Events middle grade novels by Lemony Snicket, do so. With titles like The Bad Beginning, The Miserable Mill, and The Penultimate Peril, and cautions from the author such as, “If you are interested in stories with happy endings, you would be better off reading some other book,” these are clearly stories where adults dare not tread. But children brave enough to venture between the covers will find hilarious plots full of nail-biting twists. The intelligent Baudelaire orphans have unusual skills (Violet for inventing, Klaus for reading and researching, and baby Sunny for biting) that make them admirable heroes.

Lauren Myracle enters the private world of teen girl talk in her young adult novels TTYL and TTFN. The titles alone might raise some parents’ suspicions because unless they’re well-versed at IM (instant messaging), they won’t know what the abbreviations stand for. In fact, the entire novels consist of conversations between three high school girls written in emails, text-messaging and IM’s, using the standard computer shorthand that includes abbreviated spelling and quirky syntax. If you’re not an IMer yourself, you’ll find the books somewhat difficult to read. But you and I aren’t the target audience here. And though the format might keep adults from examining the books too closely, the plots are standard upper young adult fare-relationships, family trauma, peer pressure, even drugs and alcohol-handled in a believable manner that conveys growth of character by the end of each story.

As an author, if you’re inspired to delve into the slightly dangerous, dark or subversive corners of childhood with your books, feel free to do so. Don’t limit yourself to all that’s bright, safe and up to code. Allow kids places where they can wander away from their parents’ watchful eyes and have an adventure. If the adventure’s in a book, they’ll always come home safe and sound. And if you’re still not convinced, consider this: In the backyard of the restaurant, the tree house now sits empty. But the books I’ve described above are flying off the shelves.

This article excerpted from Children’s Book Insider, The Newsletter for Children’s Writers. More information at http://write4kids.com